Facebook Advertising Specialist

The Media Buying department is responsible for managing all the self serve traffic platforms to acquire users for Basebone’s product portfolio. It’s responsible for the assigned media buying investment budget in accordance with the growth plan. Through expertise in media buying and excellent business relations the department must operate with the best conditions to exceed the minimum target ROI while spending the maximum investment budget.

This position demands a highly communicative and methodical person that is passionate and determined on achieving the department's acquisition objectives. Building long lasting business relationships while growing a profitable customer base. You are passionate about social advertising, and how best to reach your audience. Constant learning is required to keep up with up to date Media Buying knowledge and skills.


Core responsibilities will include but are not limited to the following:  


  • Create and launch Facebook performance marketing campaigns
  • Optimise to aggressively scale campaigns within ROI goals
  • Create retargeting campaigns and adapt the acquisition funnel accordingly
  • Create targeting segments to reach campaign goals through all targeting features available
  • Applies statistical methods creatively to measure effects of budget adjustments, audience resonance, and content performance.
  • Work closely with stakeholders to exceed KPIs and hit deadlines
  • Performance focused ad creative creation
  • Monitoring, Tracking and analysis of campaigns data
  • Staying up to date with best practices and strategies
  • Proactively identify and develop opportunities within the market

Qualifications and Experience:


  • 3+ years experience as a Performance Campaign Manager
  • 2+ years as Facebook Ads Performance Campaign Manager
  • Experience managing dozens of advertising campaigns simultaneously
  • Experience with Instagram ads is a plus
  • Impeccable attention to detail and metric-driven analytical thinking
  • Strong analytical and communication skills
  • Goal oriented: well-versed in performance marketing, conversion and online customer acquisition

  • Excellent verbal and written communication skills in English
  • Innovative profile that loves testing new products, tools and strategies
  • Passionate in working in fast paced environments
  • Creative thinking and independent problem solving
  • Fast learner
  • Open minded
  • Team player
  • Positive attitude

Basebone is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or other applicable legally protected characteristics

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