Country Marketing Manager

Role Overview:

The Country Marketing Manager is responsible for setting the overall direction in terms of advertising investment, both in media buying and affiliation for their given market. They must work closely with the respective Senior Country Manager in order to translate the overall country strategy into a sound, growth-focused advertising direction that best enables the achievement of their ambitious country goals. Additionally, they must work closely with the Advertising Manager and the Affiliation and Media Buying teams in order to monitor and adjust all tactical decisions aimed at achieving those targets.


  • Achieve Annual Revenue and Profit goals

  • Maintain a continuous focus on improving Marketing performance, monitoring ongoing activity at the campaign level

  • Engage and influence internal stakeholders to get buy-in for key initiatives

Minimum Qualifications

  • University degree (Economics, Business Administration, Marketing/Communication) by relevant University

  • 5 years online Marketing experience

  • 5 years experience in the mVAS business in a similar role

Skill Set

  • Ability to think strategically

  • Strong communication skills

  • Basic negotiation skills

  • High drive for result achievement

  • Analytical/problem-solving skills

  • Ability to build relationships

  • Ability to deal with ambiguity

  • Attention to detail

  • Fluent in English

Line of Business: Entertainment / Engage

Progression Criteria:Performance consistently above average and achievement of annual goals.

Career Progression: as per job/business opportunities

Level of Autonomy: This is an autonomous position.

People Management: no

Reporting: reports to the Senior Country Manager