PPC Manager

The Media Buying department is responsible for managing all the self serve traffic platforms to acquire users for Basebone’s product portfolio. It’s responsible for the assigned media buying investment budget in accordance with the growth plan. Through expertise in media buying and excellent business relations the department must operate with the best conditions to exceed the minimum target ROI while spending the maximum investment budget.


Media Buying works side by side with Affiliation, Creative, Ad Tech and Business Intelligence departments and report to the Head of Advertising to continuously reach acquisition objectives.


This position demands a highly communicative and methodical person that is passionate and determined on achieving the department's acquisition objectives. Constant learning is required to keep up with up to date Media Buying knowledge and skills.


Requirements

  • 3 years experience as a PPC campaign manager.

  • High level of knowledge in Google Ads (Search & Display).

  • Strong analytical and communication skills.

  • Goal oriented: well-versed in performance marketing, conversion and online customer acquisition.

  • Fluent in English.

  • Strong copywriting skills.

  • App install campaign experience is a plus.



Responsibilities

  • Create and Optimise campaigns in Search Engine Marketing Platforms.

  • Broaden the current and future campaigns developed by the team.

  • Monitoring, Tracking and analysis of campaigns data.

  • Identify and develop opportunities within the market.

  • Attend industry trade shows where required to represent Basebone.

  • Ensuring advertising investments are within KPI benchmarks as set by the Head of Advertising.

  • Collaborate when necessary cross department with Managed Accounts department, Business Intelligence, Ad Tech, Creative, Compliance and Integrations.

  • Keep up to date with Media Buying trends, techniques, tools and traffic sources.

     

Basebone is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions),sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or other applicable legally protected characteristics.


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